WHO WE ARE

My passion for kids pedestrian safety stems from the fact that I am a mother. And that I am a Finn from Finland where the personal safety reflector was invented. 

While we as parents want to keep our children safe, we also want to encourage them to explore and interact with their environment. Although we cannot control external surroundings, it is our responsibility to teach themhow to stay safe while in traffic.  Teach your child how to be a #BritestKid – street smart, responsible, and seen. 

We are thrilled to finally have the beautiful colored and wide variety of shapes Coreflect® personal safety reflectors available for bulk purchase
here in the US. Please join us in our mission of preventing and minimizing traffic related pedestrian injuries and deaths in our communities.

Love and light - shine brite,
Katja